Start by identifying your skin’s undertone—cool, neutral, or warm—then choose the shade closest to your skin depth. Use our shade guide and real-skin swatches to help you find your best match. You can also try a sample to find the right shade. Select a few samples here.

Yes. Our lightweight formula was designed to glide smoothly over the skin for a fresh, natural-looking finish rather than a heavy, mask-like look. Pair it with our Pro Prep Face Primer to help create a smoother-looking canvas before applying your foundation.

Our Flawless Finish Liquid Foundation is breathable and buildable, so you’re in control. Use one pump for an even-toned, natural-look, two for medium coverage, or build up to three for a fuller finish.

Yes! The buildable formula helps even the appearance of your complexion and minimize the look of redness, dark spots, and other imperfections—without leaving your skin looking heavy or cakey.

We believe you shouldn’t have to choose between makeup that performs beautifully and ingredients you feel good about putting on your skin. Our two-step system combines buildable, long-lasting coverage with thoughtfully selected, skin-loving ingredients.

When I started this journey, Years ago, I had a lot of health issues. Then I realized a lot of the ingredients I was using were suppressing my immune system and actually making me sick. Little by little, I started making changes throughout our home and in the products we used on our bodies.

But there was one area where I kept falling short: My makeup.

I loved makeup. I loved the way it could enhance the beauty God had already given us.  But as I started paying closer attention to what was actually inside the products I was using, I became frustrated.

Even some of the products marketed as "clean" or "safe" still contained ingredients I didn't feel comfortable putting on my skin.

I started this brand so that women can feel confident that what they're putting on their skin will never disrupt their hormones or compromise their health. That is what clean beauty is to me. That's why our makeup is made with organic, vegan, gluten-free, and non-GMO ingredients, and our products are cruelty-free.

You can absolutely wear the foundation on its own. But we recommend using the two together—the primer creates a smooth, velvety canvas and helps your foundation apply beautifully and stay looking fresh longer.

Our lightweight, breathable formula was created to work beautifully across a variety of skin types. If your skin tends to be dry, we recommend moisturizing well with the Clean Beauty by Joy Organic Radiance Serum before applying your primer and foundation.

Flawless Finish was created for long-lasting wear that stays fresh throughout your day. For the best results, start with Pro Prep Face Primer to create a smooth base before applying your foundation.

Absolutely! Apply your normal skincare first, allow it to absorb, and then follow with Pro Prep Face Primer and Flawless Finish Foundation. You can finish with the rest of your favorite makeup as usual.

We know choosing foundation online can feel tricky, which is why we’ve created shade guides and real-skin swatches to make finding your match easier. We recommend you try Samples of Our Primer and Foundation. You'll get 2 shades and a primer to try.

We want you to feel as good about what’s going on your skin as you do about how you look wearing it. If, for any reason, you are unsatisfied with your Clean Beauty by Joy purchase, you have 30 days from the day of purchase to begin the return or exchange process. Please email Joy at admin@cleanbeautybyjoy.com to begin this process