I'm Joy Kakabeeke, a wife, mother, and founder of Clean Beauty by Joy.
I never expected to start a makeup company.
Since 2014 I had been making the necessary changes in my household and personal care products to reduce my use and exposure to harmful chemicals and ingredients.
But I was always falling short when it came to my makeup. When I found a cosmetic that claimed to be safe, I’d check out the ingredients and would find ingredients that were clean and non-toxic along with others that were, well, TOXIC.