• Looking for that flawless finish?

    Shop Foundation
  • Perfect your pout

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  • Tint your lips to the next level

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  • Make your eyes pop

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  • The best base in the business

    Shop Primer

Looking for that flawless finish?

Shop Foundation

Perfect your pout

Shop Lip Gloss

Tint your lips to the next level

Shop Lipstick

Make your eyes pop

Shop Mascara

The best base in the business

Shop Primer

Welcome to your one-stop shop for good-for-you beauty.

Looking drop-dead gorgeous shouldn't come at a price

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Clean beauty is on the rise — and for good reason

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Clean Beauty Newbie?

Don’t worry. You’re not alone. 

So, what is clean beauty anyway?

The short answer? Clean = non-toxic. 

But at CLEAN BEAUTY by joy, clean means literally anything you can think of. All of our ingredients are 100% vegan, cruelty-free, natural, gluten-free, and certified organic. And our packaging is eco-friendly.

Now, we know what you’re probably thinking.

 Why is clean beauty important?

Sure it’s a growing movement, but it hasn’t really been around for all that long. Does it really make any difference?

Let’s cut to the chase. 

It’s way more important than you might think.

Every time you blend out your foundation or swipe on your mascara, you’re putting yourself at risk.

Some of the most common ingredients in makeup are insanely toxic to the human body — and they can cause both short and long term health problems.

I’m talking from annoying itchy eyes to serious fertility issues.

But listen. There doesn’t have to be any compromise when it comes to beauty. 

You shouldn’t have to settle for cosmetics that’ll hurt you in the long run. 

And makeup supposed to be fun, right?

It can be a way to reinvent yourself. Or maybe it gives you a boost of confidence for a night out. For some, it’s a creative outlet for you to express your individuality. 

You shouldn’t have to expose yourself to harsh chemicals and toxic ingredients to have fun.

By simply switching to our makeup line, you’re protecting yourself from a huge range of different health issues.

Not only that, but you’re also saving hundreds of thousands of animal lives each year. And did I mention the positive environmental impact you’ll have?

You’re not sacrificing quality either — all of our products are high performing and made with high-quality ingredients.

Yeah. You really can have it all.

We’re here to show you that high quality, ethical, clean, affordable makeup isn’t just a fantasy.

In fact, it’s literally at your fingertips.

So get excited — your new routine is just a click away.

Clean beauty that works!

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