Hi friends! I'm Joy Kakabeeke, a wife, mother, and founder of CLEAN BEAUTY by joy. I never expected to start a makeup company. In fact, most weeks I found myself only wearing makeup on Sundays simply as a courtesy to those I would see at church! For over 5 years I had been making the necessary changes in my household and personal care products to reduce my use and exposure to harmful chemicals and ingredients but I was always falling short when it came to my makeup. When I found a cosmetic that claimed to be safe, I’d check out the ingredients and would always find ingredients that were far from safe. Yes, it was likely a safer choice than traditional makeup, but I wanted something truly safe. When I finally found a couple companies that offered safe products, there were two major problems I encountered: 1) the makeup didn’t perform well; 2) it was too expensive
Now that I’ve ventured into the world of cosmetics, I totally understand why our makeup is priced the way it is. It’s an expensive process to create custom formulas, package, distribute, market, ... but I was still convinced there had to be a way to create a makeup line that was truly safe, high-performing, long-lasting, and didn’t break the bank. CLEAN BEAUTY by joy is simply a solution to the problems I discovered in the makeup available. Isn’t that how most businesses get their start? Solving a problem?