When God gave me the idea to start my own makeup company, I was sure I didn't hear that right! But, I knew that I heard from Him so I stepped out in faith and was obedient to the call.

Clean Beauty by Joy is a makeup brand on a mission. A mission that not only provides a truly safe, non-toxic makeup for you and your loved ones, but also expands God's Kingdom.

Every purchase that you make at cleanbeautybyjoy.com will help fund the Kingdom by providing funds to Radiant Kingdom Builders, a Kalamazoo, Michigan area church devoted to spreading the gospel to the farthest corners of the earth through local and global missions.

Clean Beauty by Joy will donate a minimum of 5% of the profit of your purchase to Radiant Kingdom Builders and, along with her husband and daughter, continue to support churches and missions through tithes and offerings.

Thank you for your support and please be sure to follow us on Instagram and Facebook.

Jesus said in Luke 6:38 "Give, and it will be given to you: good measure, pressed down, shaken together, and running over will be put into your bosom. For with the same measure that you use, it will be measured back to you.”

When you purchase from Clean Beauty by Joy, you are sowing seeds into the Kingdom of God and God's seed will always produce a harvest! 


For more about my story, read on!

I'm Joy Kakabeeke, a wife, mother, and founder of Clean Beauty by Joy.

I never expected to start a makeup company.

Since 2014 I had been making the necessary changes in my household and personal care products to reduce my use and exposure to harmful chemicals and ingredients.

But I was always falling short when it came to my makeup. When I found a cosmetic that claimed to be safe, I’d check out the ingredients and would find ingredients that were clean and non-toxic along with others that were, well, TOXIC. 

I spent HOURS and HOURS researching brands. 

I spent HOURS and HOURS researching ingredients in those “clean” brands.

When I finally found a couple of companies that offered safe, non-toxic products, there were two major problems I encountered: 

1) The makeup didn’t perform well.  

2) It was too expensive.

So, with a little nudge from the Lord, I began researching how to create my own makeup line. 

Clean Beauty by Joy solves the problems I was encountering when trying to find truly safe makeup that performs well and doesn’t break the bank.

Toxins affect our health more than many people realize and I encourage you to do a little research for yourself or check out my blog to learn more.

You and your loved ones deserve the best and you can start with Clean Beauty by Joy!



Quality first

We started making the products we wanted to see in the world and we did this with an uncompromising approach to sustainability.

Humble beginnings

Our story begins in a small shop with a small team. With nothing but passion and a dream our brand was born.

Free returns

Returns within 30 days receive a full refund.

Worldwide shipping

Ship anywhere, rates available at checkout.

24/7 support

Call us anytime at 1(800) 555-1234.