The Difference Between Cruelty-Free and Vegan Makeup Products

Posted by Joy Kakabeeke on

For those who seek to avoid animal-cruelty and any products derived from animals, it can be tricky to navigate the different meanings used in marketing. Some products can avoid animal-testing and be labeled as cruelty-free while still containing ingredients derived from animals. This can get sticky when you’re trying to be conscious while shopping! Clean Beauty by Joy is here to set the record straight with these two animal-related labels: Leaping Bunny Certified and Vegan. 

Leaping Bunny Certified Meaning 

A company achieves Leaping Bunny Certification when it meets Leaping Bunny’s list of criteria. 

In this criteria, they make clear that a company who maintains a Leaping Bunny Certification may not use animal-testing in any part of the formulation process. This means a company cannot buy ingredients from other companies that have been animal-tested. 

Leaping Bunny seeks to overcome loopholes companies with other cruelty-free labels use in terms of animal-testing with their products. Below are the standards for certification, according to their official website

  1. Certified companies must “adhere to a fixed cut-off date, an unalterable date after which neither the brand nor any of its suppliers and/or manufacturers may conduct, commission or be party to animal tests.” 
  2. Certified companies must “set up a Supplier Monitoring System to ensure all their suppliers and manufacturers comply with Leaping Bunny criteria.” 
  3. Certified companies must “be open to independent audits to ensure their Supplier Monitoring System adheres to the Leaping Bunny Standard.” 
  4. They also must “renew their commitment to the Leaping Bunny Program annually.”

Meaning of Vegan 

Veganism can, in general, be defined as a lifestyle that includes avoiding animal-derived ingredients in their diet and sometimes in other aspects of living. For those who have chosen a vegan lifestyle- this choice often goes beyond just what you put on your plate. 

When a product is called “Vegan” this means the consumer can assume that the product ingredients avoid being derived from animals. This is great in theory! The stumbling block is that it does not necessarily mean the product is cruelty-free. If there is no Leaping Bunny Certification or other cruelty-free labels on the vegan product, we suggest researching and confirming whether it is cruelty-free for yourself! Especially if you want to avoid funding any forms of animal cruelty. 

The Inside Scoop on Clean Beauty by Joy’s Products 

Clean Beauty by Joy’s non-toxic makeup products are Leaping Bunny Certified. We prefer to avoid animal testing at all costs when it comes to our products. You can view Clean Beauty by Joy’s Leaping Bunny Certification here: With our Leaping Bunny Certification, you can be assured that our products are cruelty-free! 

In addition to that, all of our makeup is Vegan with one exception. Our eye crayon contains beeswax, which would make it a vegetarian product instead. It is vegetarian because it does not contain animal or insect flesh, however, it still requires upkeep from the bees. All of our other organic, gluten-free, toxin-free products are completely vegan. 

Clean Beauty by Joy’s Vegan, Toxin-Free, Organic, Makeup Products: 

Flawless Finish Foundation: 

Pro Prep Face Primer: 

Baked Mineral Eyeshadow Trios: 

Perfect Pout Lip Gloss: 

Luxe ‘N Lavish Lipstick: 

Define & Sculpt Eyebrow Pomade: 


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